The last time an incumbent president lost reelection — George H.W. Bush, in 1992 — an “it’s the economy, stupid” campaign theme took him down. Unemployment then was hovering around 7.5%.
In the calamitous spring of 2020, that seems like a long-lost boomtime. The Department of Labor last week reported unemployment at 14.7%, with 20 million jobs lost in April. Administration economists warn US output may plummet at a 40% annual rate within the second quarter.
Those staggering measures of economic suffering don’t guarantee that President Donald Trump will meet an equivalent one-term fate as Bush, who lost to Clinton . But they underscore the uphill fight Trump faces, and explain his abrupt shift from coronavirus containment to economic reopening.

The political landscape has turned the wrong way up since 1992. When Republicans sought their fourth consecutive presidential victory that year, California and New Jersey were still reliably red states. The post-Civil Rights-era voter realignment remained incomplete.
Looser partisan attachments gave changing economic conditions more power to vary a president’s political standing. the primary President Bush saw his Gallup approval rating soar to 89% as America triumphed within the first Gulf War, then plunge below 40% when voters’ attention turned to the economic recession underway at an equivalent time.
Americans rejected Bush’s leadership decisively, even when recession had turned to recovery. Elected in 1988 with 53% of the vote, Bush drew just 37% during his reelection during a three-way race that included an independent bid by Texas businessman Ross Perot.
“It didn’t matter what Bush said,” recalls Daron Shaw, who worked as a young data analyst on the Bush campaign and who now helps direct polling for Fox News. “As soon as you set Bush and economy within the same sentence, people just tuned out.”
That made Bush just the third president within the last century to lose reelection, all three with profound economic liabilities. The dispiriting stagflation of 1980 helped Reagan oust Democrat Jimmy Carter; the good Depression fueled Franklin Roosevelt’s rout of Republican Hoover in 1932.
The starkly-divided political world Trump inhabits reduces the importance of economic issues. Strong growth for many of his term didn’t push Trump’s job approval whilst high as 50%, or prevent his Democratic adversaries from recapturing the House in 2018.

Nor have the fearsome coronavirus casualties much changed the President’s chronically weak approval ratings. Polarization gives him a sturdy political floor. Voters can also be uncertain what proportion responsibility he bears for a disaster afflicting the whole world.
That’s how Trump parried Friday’s Depression-level unemployment numbers. He recalled the robust economy of just two months ago — and therefore the deliberate option to shut it down as coronavirus spread.
“Even the Democrats aren’t blaming me for that,” Trump told Fox News on Friday morning. that provides the White House hope that holding and energizing Trump’s loyal base gives him an opportunity in November against former vice chairman Joe Biden.
Typically, an incumbent president’s share of the vote closely resembles his job approval rating. Trump’s 45% approval last month in CNN’s Poll of Polls nearly matches the 46% of the favored vote he received in defeating Hillary Clinton four years ago.
But Trump faces two big obstacles to recreating his 2016 magic.
First, his share of the choose polling matchups against Biden has run significantly behind his approval rating. That shows even some otherwise Trump-friendly voters weary of the incumbent’s divisiveness and erratic behavior.
In the national Fox poll last month, for instance , 49% approved Trump’s job performance but just 41% planned to vote for him against Biden. Fox polls within the battlegrounds of Florida, Michigan and Pennsylvania pegged the gap at eight, six and five percentage points, respectively. Biden led altogether three states.
“I haven’t seen a niche of that magnitude,” observes Shaw, who also teaches politics at the University of Texas.

Second, the health and economic toll of coronavirus complicates Trump’s ability to form up ground. Already, polls show Biden running especially well among senior citizens, the group most susceptible to the coronavirus.
By shifting his message to economic re-opening, Trump aims to spot himself with the rebound the White House predicts will come later this year as Americans head to the polls — though health experts are already warning of a second wave of infections within the fall which may shut the economy down again.

If the US escapes that fate, though, it’ll fall to Biden to influence Americans that Trump’s halting coronavirus response made their economic pain worse than it had to be. that argument could appeal to the modest pool of swing voters and prod others normally disaffected from politics to travel the polls.
“Democrats need to make the case,” says Paul Begala, a principal architect of Bill Clinton’s 1992 economic offensive. “The narrative has got to be, ‘He’s doing a horrible job for you. He’s hurting you.'”


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